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Reach the 'first-time mum'

24baby connects brands with (future) parents. Do you want to collaborate with the #1 pregnancy and baby platform?

Jonge moeder met haar dreumes kijken uit het raam bij 24baby en worden met adverteren bereikt

Reach (future) parents the best way possible

Use our reach and knowledge of the market


Pageviews web & app a month


App downloads
in total


Newsletter Members

3 countries

Netherlands, Belgium & Germany


of our users is female


of our users is between age 25-34

Advertise per phase

  • Narrow targeting based on due date or date of birth of the child
  • Adjust your message based on the stage of the pregnancy or the age of the child
  • No waste: Your brand is only shown within the target group at the right time

Tell me more

Adverteren op het juiste moment bij 24baby - Awareness, branding en conversie

Contextual advertising

Your advertisement in the most relevant place. The best place to promote a diaper rash remedy, for example, is in an article about diaper rash.

More information

Example of contextual advertising at 24baby

Tailored advice

From insight, to idea, to implementation. Our team of specialists are happy to think along in every step of the campaign.

Let's get in touch

Illustratie van 24baby van 2 poppetjes die allebei een wolkje vasthouden en met elkaar in gesprek zijn

Discover our options

Every pregnancy and every baby is different. The same goes for brands and campaigns. Explore some of our solutions below. We are also happy to think along for a tailor-made campaign. Request our Media Kit via for more information about the possibilities.

Voorbeeld van een tijdlijn-uiting in de tijdlijn van de app van 24baby
  • Interactive content
  • Narrow targeting based on due date or date of birth of child
  • Always on

Growing together with 24baby

Started from the attic, we have grown into the largest pregnancy and baby platform in the Netherlands. And we haven't fully grown yet. We are now also active in Germany and Belgium and we are already looking further afield. Do you want your brand to grow with us?

Who we work with

We're proud to work with many different parties. Below are some of these partners:

Logo Rijksoverheid - adverteerder 24baby
Logo van C&A - adverteerder 24baby
Logo van Kruidvat
Logo van Nestlé
logo van bol
Logo van Zwitsal
Logo van Medela
Logo van Kaartje2go
Logo Maxi-cosi - adverteerder 24baby
Logo Naïf - adverteerder 24baby


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Want to work together with 24baby? We're happy to think along with you!



+31 6 820 546 72


Middelstegracht 89v
2312TT, Leiden