Reach the 'first-time mum'

24baby connects brands with (future) parents. Do you want to collaborate with the #1 pregnancy and baby platform?

Get in touch

Jonge moeder met haar dreumes kijken uit het raam bij 24baby en worden met adverteren bereikt

Reach (future) parents the best way possible

Use our reach and knowledge of the market

30M

Pageviews web & app a month

500K

App downloads in total

100K

Newsletter Members

3 countries

Netherlands, Belgium & Germany

90%

of our users is female

75%

of our users is between age 25-34

Advertise per phase

Narrow targeting based on due date or date of birth of the child
Adjust your message based on the stage of the pregnancy or the age of the child
No waste: Your brand is only shown within the target group at the right time

Tell me more

Adverteren op het juiste moment bij 24baby - Awareness, branding en conversie

Contextual advertising

Your advertisement in the most relevant place. The best place to promote a diaper rash remedy, for example, is in an article about diaper rash.

More information

Example of contextual advertising at 24baby

Tailored advice

From insight, to idea, to implementation. Our team of specialists are happy to think along in every step of the campaign.

Let's get in touch

Illustratie van 24baby van 2 poppetjes die allebei een wolkje vasthouden en met elkaar in gesprek zijn

Discover our options

Every pregnancy and every baby is different. The same goes for brands and campaigns. Explore some of our solutions below. We are also happy to think along for a tailor-made campaign. Request our Media Kit via adverteren@24baby.nl for more information about the possibilities.

Voorbeeld van een tijdlijn-uiting in de tijdlijn van de app van 24baby

Interactive content
Narrow targeting based on due date or date of birth of child
Always on

Screenshot van een banner in de app van 24baby

Targeting based on due date or date of birth of child
Large rectangle
Visible within the forum and/or timeline

Voorbeeld van een mini-advertorial in de zwangerschapskalender van 24baby

Choose a specific week in the most popular section of 24baby
Tracks the pregnancy by week
Advertisement visible at website, timeline app and newsletter

Screenshot van een mini-advertorial in de babykalender van 24baby

Builds on after the pregnancy calendar
Tracks the development of the baby week by week
Advertisement visible at website, timeline app and newsletter

Screenshot van een nieuwsbrief-advertentie in de nieuwsbrief van 24baby

Shipped based on due date or date of birth
Branded content
Open rate > 50%

Screenshot van een mini-advertorial in de 24baby app

Sponsored block within a relevant article
Visibility logo and customized message
Leverage organic reach

Screenshot van een display-banner op de website van 24baby

Targeting based on the right context, for example only for 'Pregnant'
Large rectangle
Strong branding position

Voorbeeld van een gerelateerd items van een adverteerder bij 24baby

Visible under every relevant article, for example at 'Baby'
Visibility logo and product
Action-oriented

Growing together with 24baby

Started from the attic, we have grown into the largest pregnancy and baby platform in the Netherlands. And we haven't fully grown yet. We are now also active in Germany and Belgium and we are already looking further afield. Do you want your brand to grow with us?